what's on my desk?
(pick anything up, or click to open it)
Portfolio · 2026
Digital marketing specialist
Campaigns, brand strategy, social media and CRM for brands in the US, UK, Europe and India.
See all 12 projects ↓
that's me · about ↓
About me
I'm a Digital Marketing Specialist at TOMIA in Bengaluru, working with teams across the US, UK and Europe.
My path runs through sales, marketing and customer-facing roles. I started in inside sales and merchant acquisition, including at PhonePe, which helped me understand both business goals and customer behaviour.
Everything on the desk above is a project I built end to end: the numbers and the insight, the idea, the channel plan and budget, and every finished asset. They're spec work for real brands, made to show how I think.
↳ open to full-time and freelance roles
Skills & certifications
featured
MICA × upGrad
HubSpot Academy
HubSpot Academy
Ad platforms I plan forGoogle Ads · Meta Ads · LinkedIn Ads · ChatGPT Ads
BhubaneswarBachelor's degree in Digital Marketing
education
What I can help with
I help brands find the right audience and positioning, then build the campaign, content, creative, events and customer journey around it.
For brands that know they need marketing, but aren't sure what to say, where to show up, or why their current marketing isn't connecting.
You getBrand audit · Competitor analysis · Positioning framework · Strategy deck · 30/60/90-day plan
From the big idea to the execution plan, so every post, email and page serves one campaign instead of standing alone.
You getCampaign concept deck · Messaging framework · Creative direction · Content rollout · Campaign calendar
Social built around what the brand should become known for, not just a full content calendar. Instagram and LinkedIn, including founder and thought-leadership content.
You getSocial strategy · 30-day calendar · Post concepts · Copy · Canva assets
Email journeys planned around how people actually behave, not one message for every subscriber.
You getEmail sequences · Workflow map · Segmentation · Campaign copy · HubSpot setup
Creative with a clear idea and objective behind it: campaign visuals, carousels, decks and event assets, built in Canva.
You getVisual direction · Campaign assets · Presentation design · Canva templates
For trade shows, conferences and webinars: building interest before the event, filling calendars with meetings, and keeping the conversation going afterwards.
You getEvent campaign plan · Pre-event social & email · Meeting-booking CTAs · Event assets · Post-event follow-up
Why work with me
AKSHARA SINGH
Brand, campaigns & growth
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TOTAL1 marketer, not 4 freelancers
Fewer hires. Clearer direction.
Work you can measure.
How we'd work together
Ways to work with me
Every package starts with a free discovery call, so the scope fits your goals before anything is signed.
✦ Founding-client rates Lower prices for my first few clients, in exchange for honest feedback and a testimonial.
2 weeks
Brand audit, competitor analysis, positioning and a 30/60/90-day plan.
3–4 weeks
The big idea, messaging, creative direction, rollout calendar and launch assets.
2 weeks
Social strategy, a 30-day calendar and 12 ready-to-post Canva creatives.
2–3 weeks
A 5-email sequence, segmentation and HubSpot setup, written to convert.
per event
Pre-event buzz, meeting-booking campaign, event assets and post-event follow-up.
monthly
Ongoing strategy, content, email and reporting. Your part-time marketing team.
For founders
Launching or relaunching? Get your positioning, brand messaging, social launch kit, welcome email series and a 90-day launch calendar, built together so everything says the same thing from day one.
Prices in USD and exclude ad spend. Based in India? Ask about INR pricing.
Hero projects
All work
Experience
Now · Bengaluru
TOMIA
Before
Including PhonePe
Customer-facing sales roles, including at the fintech company PhonePe, that taught me how business goals and customer behaviour connect.
Inside my day job
Two campaigns I'm running for a global B2B technology company, working with Sales, Product and CRM teams. The details stay confidential, but here's how they work.
The brief
Build awareness for an AI product with a technical B2B audience, and turn that interest into sales conversations.
Accounts segmented by priority and customer vs prospect, with different messages and sales actions for each, plus language variants.
Concrete use cases before big vision. Practical, industry-specific AI rather than generic hype, and every claim checked with Product before it goes out.
A HubSpot email nurture, regular LinkedIn posts, a small paid retargeting test and a landing page with content download and meeting booking.
How a contact moves to Sales
The brief
Book meetings at a major international industry event, then turn those conversations into pipeline.
A pre-event email and LinkedIn campaign with meeting-booking CTAs, prioritising the accounts that matter most.
A LinkedIn kit for leaders and the sales team: personal Canva banners, ready-to-edit posts and a booking link, so the whole team promotes the meetings.
Contacts sorted by hot, warm, cold, and met vs didn't meet. Hot leads followed up within 24–48 hours, each meeting with an owner and next step.
Event assets
rules I set for both campaigns ↓
Company, product, targets and customer details are confidential and not shown.
Real results
Organic company-page content for a telecom technology company: AI thought leadership, award wins and event marketing for global industry events like MWC.
“AI-powered” is a label. The value lies in what it helps a roaming team do.
Useful AI should connect fragmented information, identify meaningful changes, add the right business context and point teams toward the next best decision.
The goal is not more output. It is a faster route from data to action.
impressions across the posts I drafted for the company page.
reactions, plus 49 comments and 20 reposts from telecom professionals.
clicks from organic posts, driving people to meeting bookings and event sign-ups.
organic engagement rate across the page's content.
Case study · Event marketing
Before, during and after events like MWC Barcelona, GSMA WAS and Telco Transformation LATAM, plus an industry award win, I drafted LinkedIn campaigns that built anticipation, pushed visitors to book meetings with the team, and kept the conversation going after the show.
What I did: event announcement posts · countdowns and "meet us there" posts · live updates from the floor · award and shortlist posts · meeting-booking CTAs
Source: LinkedIn Page analytics. Company name withheld.
Contact me
Download my one-page credentials (PDF) ↓ Handy for forwarding to your team.
— Akshara
