I turn busy-but-directionless marketing into one clear campaign: the strategy, the creative, and the follow-up that turns attention into meetings and leads.
LinkedIn content I drafted for a global B2B technology company · see the detail
Strategy & Campaigns✦Content & Creative✦Lifecycle & Growth✦US · UK · EU teams✦Strategy & Campaigns✦Content & Creative✦Lifecycle & Growth✦US · UK · EU teams✦
Bengaluru, Karnataka, India
About
Hi, I'm Akshara.
I plan and run integrated campaigns, from strategy and creative to the email and sales follow-up that turns attention into pipeline.
By day I'm a Digital Marketing Specialist at TOMIA in Bengaluru, working with teams across the US, UK and Europe. Before marketing, I worked in inside sales and merchant acquisition, including at PhonePe, so I think about campaigns the way buyers do.
The brand projects on this site are self-initiated case studies, built end to end to show how I approach a brief.
B2B campaign and event marketing from my current role, followed by brand campaign case studies.
Case study 01 · B2B event marketing
Case study · Event marketing
Filling calendars at the world's biggest telecom events.
Before, during and after events like MWC Barcelona, GSMA WAS and Telco Transformation LATAM, plus an industry award win, I drafted LinkedIn campaigns that built anticipation, pushed visitors to book meetings with the team, and kept the conversation going after the show.
What I did: event announcement posts · countdowns and "meet us there" posts · live updates from the floor · award and shortlist posts · meeting-booking CTAs
2×the engagement rate of the page's other posts (12% vs 6%)
2.2×the click-through rate (9.2% vs 4.1%)
43.8Kimpressions across 26 event posts
4K+clicks from event posts
Case study 02 · B2B campaigns
How I run B2B product and event campaigns
Segmentation, email nurture, LinkedIn, leadership activation and sales handoff, for a global technology company.
The brief
Build awareness for an AI product with a technical B2B audience, and turn that interest into sales conversations.
What I ownStrategy · segmentation · email nurture · LinkedIn · sales handoff
1 Launch2 Educate3 Convert4 Follow up
Who we talk to
Accounts segmented by priority and customer vs prospect, with different messages and sales actions for each, plus language variants.
What they hear
Concrete use cases before big vision. Practical, industry-specific AI rather than generic hype, and every claim checked with Product before it goes out.
Where
A HubSpot email nurture, regular LinkedIn posts, a small paid retargeting test and a landing page with content download and meeting booking.
How a contact moves to Sales
Opens an emailStays in nurture. No sales call yet.
ClicksMarked engaged, retargeted on the topic they clicked.
Downloads or comes backHigh-intent signal, watched closely.
Replies or booksStraight to Sales, prioritised by account.
The brief
Book meetings at a major international industry event, then turn those conversations into pipeline.
What I ownEvent campaign plan · emails · LinkedIn · leadership kit · follow-up
Before Emails + postsDuring Live posts + meeting captureAfter Fast follow-up
Before the event
A pre-event email and LinkedIn campaign with meeting-booking CTAs, prioritising the accounts that matter most.
Leadership activation
A LinkedIn kit for leaders and the sales team: personal Canva banners, ready-to-edit posts and a booking link, so the whole team promotes the meetings.
After the event
Contacts sorted by hot, warm, cold, and met vs didn't meet. Hot leads followed up within 24–48 hours, each meeting with an owner and next step.
Event assets
LinkedIn covers
Email-signature banner
Social creatives
Homepage banner
Event landing page
Sales one-pager
Meeting-booking CTAs
Company, product, targets and customer details are confidential and not shown.
Brand campaign case studies
How I think
A few rules I don't break.
Strategy before creativeAudience, numbers and one clear idea come first. Then the posts.
Success is meetings and pipelineImpressions and likes are signals, not the goal. We agree what counts before we start.
Sales only gets real intentAn open isn't a lead. Replies, bookings and repeat visits are.
No invented claimsNo fake urgency, and no future features sold as live.
How a project runs
Discovery callFree, 30 minutes. Your goals, audience and what's not working.
Audit & strategyWhat to say, where to show up, and the numbers we'll judge it by.
Campaign & assetsThe idea, the plan and every asset, ready to launch.
Launch, measure, improveA clear report, and what to do next.
Services
Three ways I help.
01
Strategy & Campaigns
For brands that know they need marketing but aren't sure what to say, where to show up, or why it isn't working.
Brand audit & competitor analysis
Positioning & messaging
Campaign strategy & creative concepts
Event marketing
30/60/90-day plans
02
Content & Creative
Content and creative built around what the brand should be known for, with a clear idea behind every asset.
Social strategy for LinkedIn & Instagram
Content calendars & copy
Founder & thought-leadership content
Creative direction
Campaign assets & decks in Canva
03
Lifecycle & Growth
The follow-through most campaigns miss: turning attention into leads, meetings and repeat customers.
Email sequences & newsletters
Segmentation & lead nurturing
HubSpot workflows
Sales handoff
Reporting & recommendations
What you're really paying for
One partner, from strategy to results.
A clear starting point. Your audience, your numbers and one big idea.
Joined-up campaigns across social, email, events and paid.
Measures agreed upfront: clicks, leads, meetings and conversions.
A sales-informed view of how your customers actually decide.
Strategy, copy, creative, email and reporting in one place.
LinkedIn content I drafted for a global B2B tech brand.
Organic company-page content for a telecom technology company: AI thought leadership, award wins and event marketing for global industry events like MWC.
Company pageTelecom technology
“AI-powered” is a label. The value lies in what it helps a roaming team do.
Useful AI should connect fragmented information, identify meaningful changes, add the right business context and point teams toward the next best decision.
The goal is not more output. It is a faster route from data to action.
Book a meeting →
👍 ❤️ 💡Repost · Send
56% engagement on this one ↑
90K+
impressions across the posts I drafted for the company page.
1.7K
reactions, plus 49 comments and 20 reposts from telecom professionals.
5.7K
clicks from organic posts, driving people to meeting bookings and event sign-ups.
9%
organic engagement rate across the page's content.
Source: LinkedIn Page analytics. Company name withheld.
Tools & certifications
The toolkit behind the work.
MICA × upGrad and HubSpot certified. Day to day: HubSpot, Salesforce, GA4, Canva and the major ad platforms.
Advanced Certificate in Digital Marketing & Communication
MICA × upGrad
Email Marketing Certification
HubSpot Academy
Social Media Marketing Certification
HubSpot Academy
ChatGPT
Canva
beehiiv
Bouncer
Google Analytics
Google Ads
shopify
Bhubaneswar
Bachelor's degree in Digital Marketing
education
Ways to work with me
Four ways to work together.
Every engagement starts with a free discovery call, so the scope fits your goals before anything is agreed.
2 weeks · fixed scope
Strategy Sprint
Audit, competitor analysis, positioning and messaging, with a 30/60/90-day plan you can act on.
3–4 weeks
Campaign Project
One campaign, end to end: the idea, messaging, creative direction, rollout calendar, assets and email.
monthly
Ongoing Marketing Partner
Continuous strategy, content, email and reporting, working as an extension of your team.
scoped to you
Custom Package
A launch, an event, or a mix of the above, including startup launch bundles. Built around your goals and budget.
